The modern consumer is driving changes in online car purchasing. Technology seems to evolve faster and faster as time goes on. Once we get used to one gadget, there’s something new. There’s a continuous learning curve, and it’s not always easy to keep up. While some of us are happy […]
Most shoppers consider the car buying experience to be less than optimal. Water, coffee, or even a small snack are not enough to keep them on your dealership floor. Explore the way car shopping has changed and what you can do.
How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]
Your website is the place to connect with shoppers on a personal, relatable level before they ever set foot on your showroom floor. Fresh, relevant content like blog posts, downloadable articles, infographics, high-quality photos, and videos help you increase search engine rankings. It also makes your customers feel that your dealership is run by people they can trust.
The millennial generation has brought about sweeping changes in many industries, and the auto industry is no different. It’s become necessary for car dealerships to change their marketing tactics in order to interest millennials and make sales among this generation. Read on to learn more about how to effectively market […]
Every skilled sales associate knows that to be successful, they need to know what the customer is thinking. What do they want? To be left alone. No, not necessarily! Customers have questions, and they want concise answers. They just don’t want to be pestered, pressured, or pandered to. Especially when […]
You’re serious about the success of your car dealership—after all, if you weren’t, you’d probably be in some other business. That means of course that you’re always looking for ways to make the buying process easier and more convenient for your prospective buyers, and to provide them with better service […]
It may be hard for to remember a time without the internet, but it was only a couple of years ago that consumers had to visit a dealership in person if they wanted to buy or lease a vehicle. Now it’s estimated that around 86% of consumers start their car […]