AutoFi Master Class is designed exclusively for automotive dealerships looking to significantly boost volume and profitability through digital sales. Hosted by industry expert Joe St. John, the 13-week course will lay out the seismic changes in the industry, before diving deep into how auto dealers can meet the demands of 21st century shoppers.
Attendees will leave with a fresh perspective on automotive digital retail, including specific takeaways to improve site structure, calls to action, branding, and sales empowerment. Special focus is given to help dealers wean off the lead gen model, and to treat website visitors as potential customers looking to transact immediately, online. Today’s consumers who do still want to come into the showroom are high-information shoppers after researching online; they must be approached with a modernized, transparent approach to make the sale.
The goal is to leave the Master Class with a concrete, practical plan for your business to gain customer trust and supercharge online retail sales.
Exclusive Ford and Lincoln Class
Live, every Thursday at 1pm EST
Starting September 10th
Get practical online selling information to help your dealership make more money ASAP.
Optimize your website for online sales and watch the channel grow 4x.
Watch leaders from inside your company bring lessons back to your team.
Attendees will leave with a fresh perspective on digital retail for auto, including specific takeaways to improve site structure, calls to action, branding, and sales empowerment. Special focus is given to help dealers wean off the lead gen model, and to treat website visitors as potential customers looking to transact immediately, online.
Introduction and course overview
In this first 50-minute session, AutoFi’s Head of Digital Retail, Joe St. John, introduces the automotive digital strategies and tactics that will help you meet your revenue goals in the shifting landscape.
Vision and leadership
Deep-dive into the importance of articulating your automotive digital retail vision. It’s not just a bunch of pithy phrases on a whiteboard; your company needs you to step up and tell everyone what your online sales plans for the next 3, 6, and 12 months look like.
Website clarity
Car shoppers are coming to your site educated and ready to buy. Drill down into ecommerce strategies designed specifically for conversion, and get new tools to evaluate and improve your current website.
21st century auto sales
Consumer behaviour has changed, for good. We want pizzas delivered to our phone, groceries delivered within an hour, and doctor appointments on-demand. Meet your buyers with a modernized, transparent approach to make the sale, and gain efficiencies by doing so.
Lab: Mystery shopping
Get customers to move closer to buying the car without physically entering the showroom. Practice phone talk tracks that resonate with today’s shoppers.
Online to in-store alignment
Learn how to set up a process that delivers a seamless hand-off from online to the physical showroom. Empower your sales reps with the human information they need to close more efficiently.
Remote engagement
Send deals remotely to engage shoppers and learn how to provide the option of a low-touch sales-assisted buying experience at scale.
Close the (remote) deal
Now that you have engagement, learn best practices on closing the transaction with AutoFi.
Start anywhere
Online, remote or in person – learn how to create a seamless experience going from online or remote to in-store.
Sales Manager as Coach
There’s one key component to effective digital retail selling, without it any tool or process, no matter how well-designed, will likely not lead to success. That component is effective sales management.
F&I: traditional vs now
Analyze your current approach and learn new ways to better serve today’s shoppers.
Operational efficiencies
You’ll learn how to use data and process to create operational efficiencies.
Final review and progress report.
