Five key steps to transforming your business during COVID Step 1: Manage Customer Contact and Outreach Build empathy, and connect with your customers to address the current environment. Market your online showroom and remote dealership capabilities. Use video for face-to-face interaction. Let them know your dealership is open for doing […]
Joe St. John
Are you holding back on offering a digital retail solution to your customers? Do you say: “Not all customers want to buy online”?
Only about 11% of customers would buy a car entirely online. The majority still want to test drive a vehicle and finish any paperwork in person.
Are you addressing the 83% of shoppers that want to do one or more steps of the purchase process online? Find out what happens when your dealership does not offer an online retail solution.
It’s exciting to help dealers sell more cars and provide resources to drive lasting value with their customers. The automotive industry is changing – big time. The digital retailing process is changing too. It’s vital to help our dealers each step of the way as they navigate the six phases of digital retail.
The true definition of a customer-first mindset is meeting customers where they are. In the digital era of transparency, dealers increase market share when they acknowledge that customers have taken control of the buying process.
Selling ancillary products is paramount to dealership profitability. Driving results in the F&I department has become central to the modern dealership strategy. The importance of F&I earnings increases as front-end margins compress, interest rates rise, and SAAR cools. With the adoption of digital retail, F&I is moving upstream in the customer buying process.
A smooth in-store experience is paramount to successfully running with a digital retailing strategy. A smooth online experience should follow them when they show up to take delivery.
If everything is prepared and ready, the customer continues down their painless digital path. If they show up and everyone is scrambling, it further reinforces the negative stereotype that you’ve worked so hard with your digital process to distance yourself from.