Joe St. John

AutoFi MasterClass
News

How to provide a more connected experience

What AutoFi originally built was an online checkout for automotive. It was incredible  how creative dealership employees were at using the early platform to solve their and their customers’ problems. The digital retail revolution wasn’t led by the tech companies; it was led by you, the dealership employees — the […]

How to run your dealership more efficiently
News

How to run your dealership more efficiently

Several members of the AutoFi team served our country in the armed forces, including my co-host for the Master Class, BreAnna Fisher. While we would never go so far as to compare selling cars with protecting America, we have learned a great deal from the military that can help streamline […]

How to coach and train digital sales
News

How to coach and train digital sales

Some sales folks don’t want to change their approaches; they’re proud veterans with decades of experience, reluctant to change what’s always worked for them. But these traditional approaches are endangered; the shift to digital is here. Sales directors must show leadership and get buy-in from the entire team. This responsibility […]

AutoFi MasterClass
News

How to modernize your F&I program

Financing a car is a relatively new phenomena in the history of the automobile. It wasn’t until the seventies and eighties that dealers figured out that financing a car in-dealership could be both lucrative and sticky. In other words, F&I programs inside the dealership opened up a new, direct revenue […]

How to work remote leads
News

How to work remote leads

This week in Master Class we talk about owning the remote selling process. Some sales folks still don’t see the need to re-work their approaches in this new environment. This oversight will inevitably hurt your dealership’s bottom line. After passing through the denial process, these salespeople must define the remote […]

How to close remote deals
News

How to close remote deals

Throughout the first 6 weeks of Master Class we’ve spent a lot of time talking about the transition of web leads to in-showroom shoppers, and for good reason. But what about folks who simply want to buy their next vehicles from the comfort of their own living rooms? Whether it’s […]

The Lot Podcast
Podcasts

Welcome to The Lot Podcast

Last week marked the launch of The Lot Podcast, brought to you by AutoFi. I’m extremely proud of the new show. It’s not a digital retail podcast or a general automotive business podcast; it has a very clear focus: celebrating the successful career journeys that can come from selling cars. […]

Master Class by AutoFi
News

How to turn digital leads into customers who buy

Capturing leads on your website is the easy part. These days most dealers have some sort of chat button or “Contact us” form on their sites. The challenge is to find the best way to follow-up with these real humans, and nudge them toward buying a vehicle. The key takeaway […]