Author: Joe St. John

How to run your dealership more efficiently
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How to run your dealership more efficiently

Several members of the AutoFi team served our country in the armed forces, including my co-host for the Master Class, BreAnna Fisher. While we would never go so far as to compare selling cars with protecting America, we have learned a great deal from the military that can help streamline […]

How to coach and train digital sales
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How to coach and train digital sales

Some sales folks don’t want to change their approaches; they’re proud veterans with decades of experience, reluctant to change what’s always worked for them. But these traditional approaches are endangered; the shift to digital is here. Sales directors must show leadership and get buy-in from the entire team. This responsibility […]

AutoFi MasterClass
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How to modernize your F&I program

Financing a car is a relatively new phenomena in the history of the automobile. It wasn’t until the seventies and eighties that dealers figured out that financing a car in-dealership could be both lucrative and sticky. In other words, F&I programs inside the dealership opened up a new, direct revenue […]

How to work remote leads
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How to work remote leads

This week in Master Class we talk about owning the remote selling process. Some sales folks still don’t see the need to re-work their approaches in this new environment. This oversight will inevitably hurt your dealership’s bottom line. After passing through the denial process, these salespeople must define the remote […]

How to close remote deals
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How to close remote deals

Throughout the first 6 weeks of Master Class we’ve spent a lot of time talking about the transition of web leads to in-showroom shoppers, and for good reason. But what about folks who simply want to buy their next vehicles from the comfort of their own living rooms? Whether it’s […]

Master Class by AutoFi
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How to turn digital leads into customers who buy

Capturing leads on your website is the easy part. These days most dealers have some sort of chat button or “Contact us” form on their sites. The challenge is to find the best way to follow-up with these real humans, and nudge them toward buying a vehicle. The key takeaway […]

Master Class by AutoFi
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How to improve your dealership’s brand

For many people the idea of building a brand is daunting. Thoughts drift to Super Bowl Ads or out-of-touch influencers expensing pricey beers on Instagram. But the reality is your dealership can earn incremental and lasting gains with a focused (and inexpensive) brand update. This week’s Master Class highlights what […]

Master Class by AutoFi
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Improve your website clarity to improve sales

21st century showrooms are designed with customer comfort in mind. State-of-the-art service centers and waiting areas often feel more like high-end coffee shops than dealerships. The staff is trained and eager to provide customers with a great experience at every turn. Yet our websites provide a vastly inferior ordeal, littered […]

Master Class by AutoFi
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Does your dealership need a digital retail vision?

We know that you’re busy, and taking time to consider abstract terms like vision and leadership seems daunting with so many other things to worry about. But when it comes to selling online, vision can make a significant difference to the bottom line. The best analogy is CRM. Let’s say, […]