Author: Janice Burney

AutoFi_blog_SF_Cable_car
News

NADA2019 Show Attendees: Great Places to Visit While in San Francisco

On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay.

When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans?  I’ll get to that one in a bit.

online_car_shopping_autofi_blog
Ideas, Marketing, Product

Does Your Dealership Website Drive Conversions? Add Online Lending Options!

Imagine what would happen if your shoppers could experience a digital retail solution right on your website. If the customer could price, structure a deal, value trade-ins, include your protection plans, and select a car conveniently from a mobile device or in-store, how would that change your business? What would happen if your website could also convert those shoppers to buyers with an integrated lender decision?

modern_car_dealerships
Ideas, Product

Online Car Purchasing and the Modern Consumer

The modern consumer is driving changes in online car purchasing. Technology seems to evolve faster and faster as time goes on. Once we get used to one gadget, there’s something new. There’s a continuous learning curve, and it’s not always easy to keep up. While some of us are happy […]

autofi_dealership_marketing
Ideas, News

Three Challenges Dealerships Face

How to Overcome Car Dealership Challenges For car dealerships, some challenges remain the same: competition, a haggling reputation, and attracting new customers. With the economy and technological innovations in constant flux, it can be difficult for business owners in all industries to keep up with changes and meet challenges head-on. […]

yellow_car_autofi_blog
Marketing

Omnichannel Marketing and the Future of your Dealership

Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019.  The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]

water_cooler_autofi_blog
Marketing

6 Social Media Tips: Your New Water Cooler

Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]

autofi_recommendation
News

A Nice Recommendation

We’ve been working hard since 2015 building an unparalleled technology that facilitates the online car buying experience for the consumer. We receive many accolades for our tool, but this one really means we’re making a difference for the dealership’s we serve and their customers. Thanks, Marcus Harris from Gary Crossley Ford.  

autofi_satisfied_customer
Ideas, News

How to Build Trust and Transparency

How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]

autofi_blog_giri_red_brick_wall
Ideas, Marketing

Four Tips: How Content Marketing Drives Car Dealership Connections

Your website is the place to connect with shoppers on a personal, relatable level before they ever set foot on your showroom floor. Fresh, relevant content like blog posts, downloadable articles, infographics, high-quality photos, and videos help you increase search engine rankings. It also makes your customers feel that your dealership is run by people they can trust.