Author: Janice Burney

AutoFi_digital_retailing_online_shopping
Product

AutoFi: A Digital Retail Solution for Canadian Car Dealers

Businesses all over the world are adopting digital retailing. Today, the digital retail space in Canada is on fire. Technology has allowed retailers to implement automation and customer-focused applications that make buying products and services accessible and convenient.

One such example of digital retailing growth is the launch of AutoFi, an end-to-end retail solution for car dealers with real-time lender offers.

Autofi_blog_Peterson_Toyota
News

Lessons Learned: Going All-in on Digital Retailing Improves F&I

Over the past few months, you may have heard the digital retailing buzz. Some dealers wonder if it will impact F&I profits. In a recent article published in F&I and Showroom’s online magazine, Nick Waddell, general manager of Central Florida’s Peterson Toyota of Sarasota, believes that dealers succeed by creating a “measurable difference” in customer experience. Nick has been in the automotive business for nearly 25-years primarily under the Toyota brand. Having a background as a finance director, he became a general sales manager, setting monthly records and mentions the mentorship of great GM’s at Toyota.  

Ideas, Marketing

Snackable Digital Dealership Tips

Getting consumers to your showroom instead of the competitors is always challenging. With resources devoted to sales, service, and administration it’s hard to allocate time and personnel to Social Media. It’s certainly hard to measure ROI without link tagging and Google Analytics setup. The only catch with shorting Social Media activities is that’s where your customers are. Social media isn’t necessarily hard, but you need a plan. Digital Dealership Tips are meant to give you quick “snackable” tips that can be applied right away.

AutoFi_blog_SF_Cable_car
News

NADA2019 Show Attendees: Great Places to Visit While in San Francisco

On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay.

When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans?  I’ll get to that one in a bit.

online_car_shopping_autofi_blog
Ideas, Marketing, Product

Does Your Dealership Website Drive Conversions? Add Online Lending Options!

Imagine what would happen if your shoppers could experience a digital retail solution right on your website. If the customer could price, structure a deal, value trade-ins, include your protection plans, and select a car conveniently from a mobile device or in-store, how would that change your business? What would happen if your website could also convert those shoppers to buyers with an integrated lender decision?

modern_car_dealerships
Ideas, Product

Online Car Purchasing and the Modern Consumer

The modern consumer is driving changes in online car purchasing. Technology seems to evolve faster and faster as time goes on. Once we get used to one gadget, there’s something new. There’s a continuous learning curve, and it’s not always easy to keep up. While some of us are happy […]

autofi_dealership_marketing
Ideas, News

Three Challenges Dealerships Face

How to Overcome Car Dealership Challenges For car dealerships, some challenges remain the same: competition, a haggling reputation, and attracting new customers. With the economy and technological innovations in constant flux, it can be difficult for business owners in all industries to keep up with changes and meet challenges head-on. […]

yellow_car_autofi_blog
Marketing

Omnichannel Marketing and the Future of your Dealership

Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019.  The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]

water_cooler_autofi_blog
Marketing

6 Social Media Tips: Your New Water Cooler

Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]