Latest blogs

How to close remote deals
News

How to close remote deals

Throughout the first 6 weeks of Master Class we’ve spent a lot of time talking about the transition of web leads to in-showroom shoppers, and for good reason. But what about folks who simply want to buy their next vehicles from the comfort of their own living rooms? Whether it’s […]

Master Class by AutoFi
News

How to turn digital leads into customers who buy

Capturing leads on your website is the easy part. These days most dealers have some sort of chat button or “Contact us” form on their sites. The challenge is to find the best way to follow-up with these real humans, and nudge them toward buying a vehicle. The key takeaway […]

Master Class by AutoFi
News

How to improve your dealership’s brand

For many people the idea of building a brand is daunting. Thoughts drift to Super Bowl Ads or out-of-touch influencers expensing pricey beers on Instagram. But the reality is your dealership can earn incremental and lasting gains with a focused (and inexpensive) brand update. This week’s Master Class highlights what […]

Master Class by AutoFi
News

Improve your website clarity to improve sales

21st century showrooms are designed with customer comfort in mind. State-of-the-art service centers and waiting areas often feel more like high-end coffee shops than dealerships. The staff is trained and eager to provide customers with a great experience at every turn. Yet our websites provide a vastly inferior ordeal, littered […]

Master Class by AutoFi
News

Does your dealership need a digital retail vision?

We know that you’re busy, and taking time to consider abstract terms like vision and leadership seems daunting with so many other things to worry about. But when it comes to selling online, vision can make a significant difference to the bottom line. The best analogy is CRM. Let’s say, […]

success and winning concept - happy business team giving high five in office. top view
Ideas

Leadership During Crisis

I have a confession to make. I am a soft, excuse-making Millennial civilian. Throughout my career in the automotive industry, while I loved working hard, I was undisciplined and unfocused. Then a life-changing event occurred. In 2016, a colleague recommended a business leadership book entitled Extreme Ownership. It transformed everything […]

People Strategy for Remote Selling
Marketing

People Strategies for Remote Selling

Looking back to the beginning of the year, you, like many automotive dealers, seriously contemplated a new people strategy as a way to lower the cost of sales. You considered breaking down role silos within the dealership as a way of enabling customers to develop trust with a primary point […]

AutoFi: Selling from Service
Marketing

Selling from Service

It’s become pretty clear to me that dealers don’t want a shoulder to cry on—they want to take decisive actions. And one of the ways they can do this is to leverage the service drive (which is deemed “essential” in nearly every locale) to create revenue-generating opportunities. Brian Huth, general […]