The automobile industry has historically used traditional marketing methods such as TV advertising, print or blow up gorillas on rooftops. However, in the current digital age, the auto brands cannot afford to invest in traditional media marketing alone, it has to go digital too.
Tag: social media
Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]