Over the past few months, you may have heard the digital retailing buzz. Some dealers wonder if it will impact F&I profits. In a recent article published in F&I and Showroom’s online magazine, Nick Waddell, general manager of Central Florida’s Peterson Toyota of Sarasota, believes that dealers succeed by creating a “measurable difference” in customer experience. Nick has been in the automotive business for nearly 25-years primarily under the Toyota brand. Having a background as a finance director, he became a general sales manager, setting monthly records and mentions the mentorship of great GM’s at Toyota.
Tag: online car purchasing
The modern consumer is driving changes in online car purchasing. Technology seems to evolve faster and faster as time goes on. Once we get used to one gadget, there’s something new. There’s a continuous learning curve, and it’s not always easy to keep up. While some of us are happy […]