Tag: digital retail

Ideas

Don’t Go Breaking Their Hearts

The true definition of a customer-first mindset is meeting customers where they are. In the digital era of transparency, dealers increase market share when they acknowledge that customers have taken control of the buying process. 

Marketing

How Sanderson Ford Wins Over Digital Shoppers with Price Transparency

Sanderson Ford knows how to give customers what they want – transparency, efficiency, and convenience when shopping for a car. Powered by AutoFi’s digital retail solution, Sanderson Ford can cover a vast geographic territory. They’ve extended their brand to include Arizona, New Mexico, Nevada and parts of Utah. They’ve even delivered cars to California!

sporting a mullet
Ideas

Is Your Digital Retail Plan Sporting a Mullet?

Digital transformation has changed the way automotive dealerships conduct business. The product-centric model is obsolete- having been replaced by a customer-centric sales model. From the service drive to the front office, digital transformation has improved efficiencies, scaled operations, and managed facilities. Why are dealers waiting?

autofi-blog-man-on-device-train-station
Ideas, Marketing

The Top Three Things Customers Look for When Buying a Car

The buyer’s experience is a critical component of any retail experience; by 2020, it will surpass product and price as a vital consideration of purchase. Buying anything, particularly a big-ticket item like a car is an emotional experience. Human beings are emotional creatures.

In today’s world, people are finding themselves busier than ever before. In some ways, technology has made our lives more comfortable, and everyday tasks that used to take hours now happen within a fraction of the time. As technology has made parts of our lives faster and easier, we’ve responded by filling our time with more and more activities.