The true definition of a customer-first mindset is meeting customers where they are. In the digital era of transparency, dealers increase market share when they acknowledge that customers have taken control of the buying process.
Tag: digital retail
Sanderson Ford knows how to give customers what they want – transparency, efficiency, and convenience when shopping for a car. Powered by AutoFi’s digital retail solution, Sanderson Ford can cover a vast geographic territory. They’ve extended their brand to include Arizona, New Mexico, Nevada and parts of Utah. They’ve even delivered cars to California!
AutoFi dealerships implement Retail Pathways and turn their websites into a deal-making machine, increasing leads and credit applications by 34%. Learn how to do this on your website.
Digital transformation has changed the way automotive dealerships conduct business. The product-centric model is obsolete- having been replaced by a customer-centric sales model. From the service drive to the front office, digital transformation has improved efficiencies, scaled operations, and managed facilities. Why are dealers waiting?
The buyer’s experience is a critical component of any retail experience; by 2020, it will surpass product and price as a vital consideration of purchase. Buying anything, particularly a big-ticket item like a car is an emotional experience. Human beings are emotional creatures.
In today’s world, people are finding themselves busier than ever before. In some ways, technology has made our lives more comfortable, and everyday tasks that used to take hours now happen within a fraction of the time. As technology has made parts of our lives faster and easier, we’ve responded by filling our time with more and more activities.