The modern consumer is driving changes in online car purchasing. Technology seems to evolve faster and faster as time goes on. Once we get used to one gadget, there’s something new. There’s a continuous learning curve, and it’s not always easy to keep up. While some of us are happy […]
How to Overcome Car Dealership Challenges For car dealerships, some challenges remain the same: competition, a haggling reputation, and attracting new customers. With the economy and technological innovations in constant flux, it can be difficult for business owners in all industries to keep up with changes and meet challenges head-on. […]
Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019. The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]
Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]
We’ve been working hard since 2015 building an unparalleled technology that facilitates the online car buying experience for the consumer. We receive many accolades for our tool, but this one really means we’re making a difference for the dealership’s we serve and their customers. Thanks, Marcus Harris from Gary Crossley Ford.
Most shoppers consider the car buying experience to be less than optimal. Water, coffee, or even a small snack are not enough to keep them on your dealership floor. Explore the way car shopping has changed and what you can do.
How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]
Your website is the place to connect with shoppers on a personal, relatable level before they ever set foot on your showroom floor. Fresh, relevant content like blog posts, downloadable articles, infographics, high-quality photos, and videos help you increase search engine rankings. It also makes your customers feel that your dealership is run by people they can trust.
The millennial generation has brought about sweeping changes in many industries, and the auto industry is no different. It’s become necessary for car dealerships to change their marketing tactics in order to interest millennials and make sales among this generation. Read on to learn more about how to effectively market […]
Every skilled sales associate knows that to be successful, they need to know what the customer is thinking. What do they want? To be left alone. No, not necessarily! Customers have questions, and they want concise answers. They just don’t want to be pestered, pressured, or pandered to. Especially when […]