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Product

AutoFi: A Digital Retail Solution for Canadian Car Dealers

Businesses all over the world are adopting digital retailing. Today, the digital retail space in Canada is on fire. Technology has allowed retailers to implement automation and customer-focused applications that make buying products and services accessible and convenient.

One such example of digital retailing growth is the launch of AutoFi, an end-to-end retail solution for car dealers with real-time lender offers.

Autofi_blog_Peterson_Toyota
News

Lessons Learned: Going All-in on Digital Retailing Improves F&I

Over the past few months, you may have heard the digital retailing buzz. Some dealers wonder if it will impact F&I profits. In a recent article published in F&I and Showroom’s online magazine, Nick Waddell, general manager of Central Florida’s Peterson Toyota of Sarasota, believes that dealers succeed by creating a “measurable difference” in customer experience. Nick has been in the automotive business for nearly 25-years primarily under the Toyota brand. Having a background as a finance director, he became a general sales manager, setting monthly records and mentions the mentorship of great GM’s at Toyota.  

Ideas, Marketing

Snackable Digital Dealership Tips

Getting consumers to your showroom instead of the competitors is always challenging. With resources devoted to sales, service, and administration it’s hard to allocate time and personnel to Social Media. It’s certainly hard to measure ROI without link tagging and Google Analytics setup. The only catch with shorting Social Media activities is that’s where your customers are. Social media isn’t necessarily hard, but you need a plan. Digital Dealership Tips are meant to give you quick “snackable” tips that can be applied right away.

Ideas, Product

Kicking Fake Offers to The Curb: Get the REAL Deal

Over the last few years, we’ve been hard at work developing an end-to-end commerce solution. You may have heard the term ‘digital retailing’. There are many meanings floating around. It could be a confusing term. Let’s unpack what it really means. At AutoFi, digital retailing means a platform that can transact with customers, in real-time.

AutoFi_blog_SF_Cable_car
News

NADA2019 Show Attendees: Great Places to Visit While in San Francisco

On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay.

When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans?  I’ll get to that one in a bit.

autofi_blog_cracked_eggs
News, Product

Are You Scrambling Eggs When Customers Set Appointments?

A smooth in-store experience is paramount to successfully running with a digital retailing strategy. A smooth online experience should follow them when they show up to take delivery.
It’s go-time.
If everything is prepared and ready, the customer continues down their painless digital path. If they show up and everyone is scrambling, it further reinforces the negative stereotype that you’ve worked so hard with your digital process to distance yourself from.

water_cooler_autofi_blog
Marketing

6 Social Media Tips: Your New Water Cooler

Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]

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Marketing

Omnichannel Marketing and the Future of your Dealership

Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019.  The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]