Over the past few months, you may have heard the digital retailing buzz. Some dealers wonder if it will impact F&I profits. In a recent article published in F&I and Showroom’s online magazine, Nick Waddell, general manager of Central Florida’s Peterson Toyota of Sarasota, believes that dealers succeed by creating a “measurable difference” in customer experience. Nick has been in the automotive business for nearly 25-years primarily under the Toyota brand. Having a background as a finance director, he became a general sales manager, setting monthly records and mentions the mentorship of great GM’s at Toyota.
On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay.
When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans? I’ll get to that one in a bit.
A smooth in-store experience is paramount to successfully running with a digital retailing strategy. A smooth online experience should follow them when they show up to take delivery.
If everything is prepared and ready, the customer continues down their painless digital path. If they show up and everyone is scrambling, it further reinforces the negative stereotype that you’ve worked so hard with your digital process to distance yourself from.
How to Overcome Car Dealership Challenges For car dealerships, some challenges remain the same: competition, a haggling reputation, and attracting new customers. With the economy and technological innovations in constant flux, it can be difficult for business owners in all industries to keep up with changes and meet challenges head-on. […]
We’ve been working hard since 2015 building an unparalleled technology that facilitates the online car buying experience for the consumer. We receive many accolades for our tool, but this one really means we’re making a difference for the dealership’s we serve and their customers. Thanks, Marcus Harris from Gary Crossley Ford.
Most shoppers consider the car buying experience to be less than optimal. Water, coffee, or even a small snack are not enough to keep them on your dealership floor. Explore the way car shopping has changed and what you can do.
How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]
The millennial generation has brought about sweeping changes in many industries, and the auto industry is no different. It’s become necessary for car dealerships to change their marketing tactics in order to interest millennials and make sales among this generation. Read on to learn more about how to effectively market […]
Every skilled sales associate knows that to be successful, they need to know what the customer is thinking. What do they want? To be left alone. No, not necessarily! Customers have questions, and they want concise answers. They just don’t want to be pestered, pressured, or pandered to. Especially when […]
You’re serious about the success of your car dealership—after all, if you weren’t, you’d probably be in some other business. That means of course that you’re always looking for ways to make the buying process easier and more convenient for your prospective buyers, and to provide them with better service […]