News

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News

Lessons Learned: Going All-in on Digital Retailing Improves F&I

Over the past few months, you may have heard the digital retailing buzz. Some dealers wonder if it will impact F&I profits. In a recent article published in F&I and Showroom’s online magazine, Nick Waddell, general manager of Central Florida’s Peterson Toyota of Sarasota, believes that dealers succeed by creating a “measurable difference” in customer experience. Nick has been in the automotive business for nearly 25-years primarily under the Toyota brand. Having a background as a finance director, he became a general sales manager, setting monthly records and mentions the mentorship of great GM’s at Toyota.  

AutoFi_blog_SF_Cable_car
News

NADA2019 Show Attendees: Great Places to Visit While in San Francisco

On behalf of AutoFi, I’d like to extend a warm welcome to Our City by the Bay.

When I moved from Boston, I worked in the Financial District. After work, I’d typically walk five blocks to a parking garage. During this walk, I had an eerie feeling something was amiss. I couldn’t put my finger on it for months. I noticed clean streets, approachable outlooks, but people didn’t have movie star complexions. Aren’t Californians supposed to have beautiful tans?  I’ll get to that one in a bit.

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News, Product

Are You Scrambling Eggs When Customers Set Appointments?

A smooth in-store experience is paramount to successfully running with a digital retailing strategy. A smooth online experience should follow them when they show up to take delivery.
It’s go-time.
If everything is prepared and ready, the customer continues down their painless digital path. If they show up and everyone is scrambling, it further reinforces the negative stereotype that you’ve worked so hard with your digital process to distance yourself from.

autofi_dealership_marketing
Ideas, News

Three Challenges Dealerships Face

How to Overcome Car Dealership Challenges For car dealerships, some challenges remain the same: competition, a haggling reputation, and attracting new customers. With the economy and technological innovations in constant flux, it can be difficult for business owners in all industries to keep up with changes and meet challenges head-on. […]

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News

A Nice Recommendation

We’ve been working hard since 2015 building an unparalleled technology that facilitates the online car buying experience for the consumer. We receive many accolades for our tool, but this one really means we’re making a difference for the dealership’s we serve and their customers. Thanks, Marcus Harris from Gary Crossley Ford.  

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Ideas, News

How to Build Trust and Transparency

How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]