Marketing

Ideas, Marketing

Snackable Digital Dealership Tips

Getting consumers to your showroom instead of the competitors is always challenging. With resources devoted to sales, service, and administration it’s hard to allocate time and personnel to Social Media. It’s certainly hard to measure ROI without link tagging and Google Analytics setup. The only catch with shorting Social Media activities is that’s where your customers are. Social media isn’t necessarily hard, but you need a plan. Digital Dealership Tips are meant to give you quick “snackable” tips that can be applied right away.

online_car_shopping_autofi_blog
Ideas, Marketing, Product

Does Your Dealership Website Drive Conversions? Add Online Lending Options!

Imagine what would happen if your shoppers could experience a digital retail solution right on your website. If the customer could price, structure a deal, value trade-ins, include your protection plans, and select a car conveniently from a mobile device or in-store, how would that change your business? What would happen if your website could also convert those shoppers to buyers with an integrated lender decision?

yellow_car_autofi_blog
Marketing

Omnichannel Marketing and the Future of your Dealership

Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019.  The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]

water_cooler_autofi_blog
Marketing

6 Social Media Tips: Your New Water Cooler

Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]

autofi_blog_giri_red_brick_wall
Ideas, Marketing

Four Tips: How Content Marketing Drives Car Dealership Connections

Your website is the place to connect with shoppers on a personal, relatable level before they ever set foot on your showroom floor. Fresh, relevant content like blog posts, downloadable articles, infographics, high-quality photos, and videos help you increase search engine rankings. It also makes your customers feel that your dealership is run by people they can trust.

autofi_blog_millenials
Ideas, Marketing, News

How to Market Automobiles to Millennials

The millennial generation has brought about sweeping changes in many industries, and the auto industry is no different. It’s become necessary for car dealerships to change their marketing tactics in order to interest millennials and make sales among this generation. Read on to learn more about how to effectively market […]