Move aside, Baby Boomers: U.S. Census Bureau projections suggest that Millennials will be the largest generation in American by 2019. The Millennial Generation, whose pivotal years coincided with the incredible surge in digital growth, has changed the face of marketing. More and more, businesses need to respond with a tailored […]
Author: Janice Burney
Social Media and Your Water Cooler In days gone by, people used the yellow pages or newspapers as part of their research process. Dealerships showcased their cars in brochures. People thumbed through brochures to compare and contrast their choices. Car dealers advertised using traditional methods like print or television to […]
We’ve been working hard since 2015 building an unparalleled technology that facilitates the online car buying experience for the consumer. We receive many accolades for our tool, but this one really means we’re making a difference for the dealership’s we serve and their customers. Thanks, Marcus Harris from Gary Crossley Ford.
Most shoppers consider the car buying experience to be less than optimal. Water, coffee, or even a small snack are not enough to keep them on your dealership floor. Explore the way car shopping has changed and what you can do.
How to Build Trust and Transparency (continued from How Buyer Fatigue Causes Heartburn for Dealerships) Transparency is Key Consider evaluating your dealership’s transparency. Today’s customers are changing how goods and services are sold. Amazon trained the modern consumer; their boxes fill our recycle bins. Consumers in all age brackets shop […]
Your website is the place to connect with shoppers on a personal, relatable level before they ever set foot on your showroom floor. Fresh, relevant content like blog posts, downloadable articles, infographics, high-quality photos, and videos help you increase search engine rankings. It also makes your customers feel that your dealership is run by people they can trust.
The millennial generation has brought about sweeping changes in many industries, and the auto industry is no different. It’s become necessary for car dealerships to change their marketing tactics in order to interest millennials and make sales among this generation. Read on to learn more about how to effectively market […]
Every skilled sales associate knows that to be successful, they need to know what the customer is thinking. What do they want? To be left alone. No, not necessarily! Customers have questions, and they want concise answers. They just don’t want to be pestered, pressured, or pandered to. Especially when […]
You’re serious about the success of your car dealership—after all, if you weren’t, you’d probably be in some other business. That means of course that you’re always looking for ways to make the buying process easier and more convenient for your prospective buyers, and to provide them with better service […]
It may be hard for to remember a time without the internet, but it was only a couple of years ago that consumers had to visit a dealership in person if they wanted to buy or lease a vehicle. Now it’s estimated that around 86% of consumers start their car […]